With Artificial Intelligence (AI) having a significant impact on influencer marketing, The Nation met with Tellscore, a leading influencer marketing hiring automation platform, to learn how the company leverages AI for enhanced campaigns as well as adapts to the changing digital landscape.

Singha, strengthening its 25-year leader status in drinking water industry, engages a new generation through its influencer branding campaign. The brand expects to achieve 25 per cent market share by the end of the year.